Wendy’s. Now that you mention us.

Summary:

Most brands pay big bucks to influencers to reach new audiences and tap into their cultural zeitgeists. Wendy’s has taken the opposite approach. Instead of buying our way into culture, we’ve helped create it through our famous sassy tweets, funny roasts, and participation in niche subcultures like gaming, wrestling, and pop punk. Wendy’s has molded digital culture for years, spearheading (for better or worse) the growth of brands on social media. After all, Wendy’s has the first and second most retweeted and liked tweets by a brand of all time.

We’ve become so influential that other brands, tv shows, and artists engage with and reference us so that they can tap into our cache. In so doing, we get free visibility across audiences’ niche and mainstream to the tune of 400B impressions.

Wendy’s doesn’t buy credibility, we earn it.